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Celestial Seasonings Unveils New Image

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By: Sean Moloughney

Editor, Nutraceuticals World

New packaging and a bold new logo have been revealed at Celestial Seasonsings, Boulder, CO, along with a new approach to how it delivers tea. A cleaner, more modern design retains the signature artwork and quotes that have helped make the packaging iconic, while placing increased emphasis on the tea’s premium ingredients. Celestial Seasonings fanciful art has been modified to be more realistic yet imaginative, indicative of the worldly nature of the ingredients and their ability to invigorate the senses with extraordinary tastes and aromas. Because Celestial Seasonings has always worked closely with farmers to ensure sustainable harvests and fair trade wages, a special “Ethical Trade” logo now appears on the packaging to communicate this important principle to consumers.

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